Marketing Yourself: How to Show the World What You’ve Got

When you hear the phrase “marketing yourself,” it might sound like something only influencers or big companies do. But here’s the truth: if you’re looking for a job, starting a project, or trying to grow in your career, you’re already marketing yourself, whether you realise it or not.

Marketing yourself is simply about showing people what you can do and why they should work with you. It’s not bragging or pretending to be someone you’re not. It’s about being clear on your skills, your value, and the unique spark you bring to the table.

Think of it like this: your brand is the story people tell about you when you’re not in the room. Are you the problem-solver? The ideas person? The one who always delivers on time? You get to shape that story.

Here are some ways to start:

• Know your strengths:  Be clear about what you’re good at and the results you can deliver.

• Build your presence: Update your LinkedIn, create a simple portfolio, or share your work online so people can see what you do.

• Network with purpose: Talk to people in your industry, join groups, attend events—connections open doors.

• Share your wins: When you complete a project, learn a new skill, or achieve something you’re proud of, let people know.

• Be consistent: The way you present yourself online, in interviews, and person should match up.

The more you put yourself out there, the more opportunities find their way to you. And here’s the best part: you don’t have to wait until you feel “ready” to start. Every small step you take to share your skills is a step towards the career you want.

So, if you’re serious about growing as a young professional, start marketing yourself today. Show the world who you are and why you’re worth working with.